Commercial Dance Classes

The music-video style: sharp, stacked choreography with performance polish, taught by dancers who work the industry it comes from.


Commercial Classes in Your City

Every class is taught by a working professional. Choose your city for the local class page: venue, day, time and how to book your first session.


Your First Commercial Class

Sharp warm-up and isolations

Commercial lives on clean lines and hit-the-beat precision, so class starts with isolations, angles and control drills.

Performance technique

Formations, facings and 'performance face' — the camera-ready polish that separates commercial from its street-dance cousins.

The routine, full out

A music-video-standard routine taught in sections and then performed full out — levels, formations, finish. Filmed on the last run for your own review.


What Is Commercial Dance?

Commercial dance is the style built for camera and stage: the choreography behind music videos, arena tours and award-show performances. Technically it is a blend — jazz lines, street dance grooves, hip-hop attack — but the defining ingredient is performance: everything is angled, timed and sold to an audience or a lens.

It is the style you have watched more than any other, whether you know it or not: every backing-dancer formation, every viral video routine, every girl-band and boy-band number is commercial choreography doing its job — making a song look as good as it sounds.

Our classes are taught by dancers who work in that industry, and the format mirrors it: learn fast, clean it, perform it. It suits beginners who want a serious-feeling class with a big payoff, and trained dancers keeping their audition sharpness between jobs.

Jazz lines, street grooves, and everything angled at the camera — choreography with a job to do.

Music Video Choreo

Routines in the style of current video releases — the bread and butter of every commercial class.

Jazz-Funk

The sassy, stylised blend of jazz technique and funk attack that underpins the genre.

Heels Crossover

Commercial's sister style — the same choreography with heels technique layered on. Separate classes in most cities.

Formations & Facings

The group craft: transitions, levels and geometry that make twelve dancers read as one shape.

Camera Performance

Angles, energy projection and consistency across takes — the skill that books jobs.

Audition Prep

Pick-up-speed drills and mock auditions at improver level in the bigger cities — for dancers with industry ambitions.


Commercial Facts Worth Repeating

Made for the lens

The name means exactly what it says: choreography made to sell songs on screen — the most-watched dance genre on the planet.

Single Ladies runs the genre

JaQuel Knight's 2008 Beyoncé routine — inspired by Bob Fosse's 'Mexican Breakfast' — remains the most copied piece of commercial choreography ever made.

UK dancers staff world tours

British commercial dancers are industry currency — the backing lineups of global arena tours are reliably stocked with UK-trained talent.

The formation is the trick

What looks simple danced solo is geometry in a group — commercial's real craft is twelve bodies reading as one.


Commercial Questions, Answered

How is commercial different from street dance or hip-hop?

Street and hip-hop classes go deep on culture and foundations; commercial takes those ingredients and points them at a camera — sharper lines, formations and performance polish. Many dancers train both.

Do I need experience?

No — beginner commercial classes assume nothing and build the sharpness in. The style feels demanding in the best way: you leave every class visibly better.

Do I need heels?

Not for commercial — trainers are standard. If the heels side appeals, most of our cities run dedicated heels classes as a sister style.

Can this lead to paid work?

For those who want it, yes — our teachers work the industry, our competitions feed our casting roster, and audition-prep runs at improver level in the bigger cities.


Quick Enquiry

Tell us what you need and we will reply within one working day — no phone tag required.